Major company Coca-Cola is trying to be greener by changing the material of their bottles. This new material still uses some petroleum based plastic, but 30% of the material is derived from sugar cane and molasses instead. Dasani (bottled water) will be the first lab rat for this new packaging experience. Depending on how the results are, Coke plans to implement the new bottle for all of its products.
We think that it is great that a company is not only looking to reduce the amount of plastic in their products, but trying to change the actual material as well. We hope that a corporation as large as Coca-Cola will find ways to do even better than this, however. Maybe their competitors will come up with something even better. Maybe Pepsi will come up with the next big change? Until then, we believe that 30% of non-petroleum based plastic is better then nothing, and fully support Coca-Cola’s efforts and hope their tests go well!
Looking forward to the next big plastic packaging changes! Any ideas?
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I like this idea also. Using sugar cane will also have the economic advantage of helping sugar suppliers, as the quantities involved will be pretty significant. Now if Coca Cola could only incorporate more natural ingredients IN their bottles.