Almost every major store now sells reusable bags in an effort to cut down on paper and plastic. This weekend we found another approach to help satisfy these needs. ALDO Group has changed its outlook when it comes to packaging to embrace the classic theory to ”reduce, reuse, and recycle.”
What has ALDO done to change its packaging so drastically? ALDO no longer gives its customers bags, and instead a handle has been added to their shoeboxes. Their shoeboxes are now only made out of recycled material and printed with soy ink. They are even encouraging their customers to reuse their shoeboxes to store collectables such as CD cases and photos by providing a label index with the box. And if you so desperately need a bag, because you are buying so many pairs of shoes, accessories, or handbags, ALDO’s bags are now 100% tree free to encourage responsible forest management across our globe. How about those changes for a creative start?
Check out their Take the Box, Not the Bag campaign. We give ALDO a big green thumb up for making these changes and hope more retail stores will take on these same goals of completing the circle.
